Marketing Insights Blog
Under Attack: The Bot Traffic Skewing Your Site Analytics
Have you been thrilled over the past 6-8 weeks to see your direct website traffic spiking? Wondering excitedly about the potential of more loyal customers or supporters? What a great gift heading into the holidays! Sadly, we must be Scrooge
Preventing Workslop: Humanizing Your Content in the Age of AI
Generative AI, large language models, chatbots…. As the chatter about AI increases every day, there has been a barrage of new terms to learn. One has turned out to be a very apt description of some AI-generated content: workslop. Research
Infusing Kindness into Your Marketing
Whether big or small, your company has the power to be kind in more ways than one. Kindness through a marketing lens looks like prioritizing your customers, clients, or members over making the final sale at times… in a perfect world, you can
Protect Your Brand’s Online Reputation: What You Need to Know About the Unauthorized GoFundMe Pages
Update: On October 23, 2025, GoFundMe released a statement reversing their move to create unauthorized pages. Nonprofit Pages are now opt-in only and unclaimed pages will be removed. If you have yet to claim your page, there is no need to
The Enduring Power of Email Marketing
I wake up every morning with typically around 30 new emails that are mostly organizations urging me to open and click to read their stories, purchase their products, donate, or sign up for their events. As a consumer, if you
Open to Everyone: Accessibility in Digital Marketing
Accessibility in marketing and communication isn’t just a best practice; it’s a necessity. Approximately 16% of the world’s population lives with some form of disability and 54% of American adults read[KP1] below a 6th grade reading level. When your content
Unlocking Thought Leadership: Your Guide to a Powerful LinkedIn Newsletter
In today’s dynamic digital landscape, establishing your company as a thought leader is paramount for building trust, attracting clients, and fostering a vibrant community. While various platforms offer avenues for content sharing, the Burgie MediaFusion team has found LinkedIn Newsletters
Instagram Launches New Video Editing App “Edits” — Plus, How AI is Shaping the Future of Content Creation
The world of social media is moving faster than ever, and Instagram is making sure it stays ahead of the curve. Say hello to Edits, Instagram’s brand-new standalone video editing app built specifically for creators who want professional-level tools—right from their phones. And it’s
Balancing Consistency & Creativity: Basic Design Principles for Brand Marketing
The rise of tools like Canva has made graphic design more accessible than ever. With just a few clicks, businesses and individuals can create marketing materials. What’s hard is making these materials look polished and professional. Good graphic design principles