Marketing Insights Blog
AI vs. Human-Created Content: What We Learned About Social Media Marketing
By: Barb Burgie and Kristen Poland Artificial intelligence can write a social media caption, generate a graphic, and help fill your content calendar in seconds. AI is built into many of the tools we all use daily, whether we’re seeking
AI Search Strategy: What’s Important in 2026
The latest shift in AI search strategy is a good reminder not to build your marketing strategy around any one platform. Axios and other outlets recently reported that Reddit’s share of citations in ChatGPT Search have dropped dramatically over the
ADHD + Me: Melanie Farkas on Maintaining Stakeholder Engagement Despite Dwindling Attention Spans
How many tabs do you have open right now? For me, it’s 16, but it’s only 10:00 am and I know there will be many more by the end of the day. How many times have you picked up your
LinkedIn Strategy in 2026: What’s Working Now and How to Adapt to Algorithm Changes
If your LinkedIn performance has changed over the past six months, you’re not alone. The platform’s algorithm (the system LinkedIn uses to decide what shows up in your feed and in what order) has shifted significantly, placing greater emphasis on
How AI Search, Social Engagement Shifts, and the Return of Print Media Are Transforming Marketing in 2026
By: Barb Burgie & Carol Schwiebert Marketing in 2026 is undergoing a massive transformation. AI-driven search, shifting social media patterns, and a renewed interest in traditional media are influencing how brands show up, connect, and convert. In this article, we
Under Attack: The Bot Traffic Skewing Your Site Analytics
Have you been thrilled over the past 6-8 weeks to see your direct website traffic spiking? Wondering excitedly about the potential of more loyal customers or supporters? What a great gift heading into the holidays! Sadly, we must be Scrooge
Preventing Workslop: Humanizing Your Content in the Age of AI
Generative AI, large language models, chatbots…. As the chatter about AI increases every day, there has been a barrage of new terms to learn. One has turned out to be a very apt description of some AI-generated content: workslop. Research
Infusing Kindness into Your Marketing
Whether big or small, your company has the power to be kind in more ways than one. Kindness through a marketing lens looks like prioritizing your customers, clients, or members over making the final sale at times… in a perfect world, you can
Protect Your Brand’s Online Reputation: What You Need to Know About the Unauthorized GoFundMe Pages
Update: On October 23, 2025, GoFundMe released a statement reversing their move to create unauthorized pages. Nonprofit Pages are now opt-in only and unclaimed pages will be removed. If you have yet to claim your page, there is no need to