Marketing Insights Blog
What to Watch in Social Media Marketing for 2025
Social media marketing is constantly evolving, shaped by technological breakthroughs, changing consumer behaviors, and an expanding array of platforms. In 2025, brands that embrace innovation, adapt quickly, and focus on meaningful connections will thrive. Here’s a closer look at the
The Fragility of Social Media Apps Amid the Looming TikTok Ban
While many TikTok users have protested, others have migrated to alternative apps, like RedNote and Lemon8. See what this means for marketers.
Navigating Meta’s Shift to Community Notes: What It Means for Your Social Media Strategy
A lot is happening in the world of social media lately that has organizations scrambling for guidance. Last week, the CEO of Meta Mark Zuckerburg announced some big changes impacting fact-checking and misinformation. Setting aside the political discourse on the
4 Reasons Why We Love LinkedIn for Marketing Right Now
(Especially for B2B, Nonprofits, and Associations) When it comes to professional networking and digital marketing, platforms are always evolving. Right now, we are loving LinkedIn for marketing, and it’s proving to be a game-changer for the clients we work with—especially
What is the Best Trending Content for Social Media Marketing in 2024?
Crafting a successful social media strategy means understanding what works best for each platform. Whether you’re targeting professionals on LinkedIn, engaging with creatives on Instagram or Facebook, or riding trends on TikTok, tailoring your content to fit audience behavior is
A Guide to Social Listening with Free and Paid Tools: Find Your Audience
Social media isn’t just a platform for sharing funny cat videos anymore (though those are still great). It’s a goldmine of customer insights waiting to be uncovered through social listening. But what exactly is social listening, and how can you use it to