The Joy Lab
Marketing for Small Businesses in Columbus, Ohio
BOLD marketing. With a BIG heart. Small businesses are where we started and where we still live. The Joy Lab is BMF’s collaborative marketing program for small businesses in Central Ohio ready to test proven marketing strategies on a budget. We focus on consistent messaging, creative experimentation, and hands-on partnership with your team to build tactics that drive results.
With limited time and resources, small businesses often struggle to execute strategic marketing—The Joy Lab gives you the tools, support, and structure to make it happen at a lesser budget.
After two decades in business and working with all kinds of organizations, we’ve taken the mystery out of marketing and made it feel as simple as 1, 2, 3.
STEP ONE
We scale our proven marketing process to fit your size and budget:
Discovery & Research: We dig into your brand, audience, and goals to build a clear understanding of what’s working, what’s not & where opportunity lies.
A Custom Marketing Plan: We deliver a plan based on what will move the needle, not just what looks good. From social to print, we work within budget to maximize impact.
Scaled Services, Real Results: Together, we prioritize and implement the tactics that will make the most difference based on your goals, capacity, and investment level.
STEP TWO
The Joy Lab thrives on partnership. For this to work, we ask for:
✅ Honesty – Be open about your goals, capacity, and constraints
✅ Spirit of Exploration – Trust us to experiment, make bold moves, and iterate along the way
✅ Willingness to learn – Marketing is a process, not perfection
✅ A sense of humor – Let’s have fun while we grow together.
STEP THREE
Because we ask for honesty and transparency from you, we promise the same in return.
The Joy Lab requires a minimum commitment of 6 months and $9,000.
That covers a custom marketing plan, foundational pieces like website updates & social profiles, and up to 4 months of ongoing marketing implementation focused on what will make the biggest impact.