Recently we have been working hard on creating effective solutions for clients for next year. We are realizing that currently there are many different options, many different sales people, and many different ways we get “sold” on tools that really distract us from our missions, our goals and ultimately from achieving success. We thought we might put together a list of questions you might ask before you take a meeting, schedule a call or get involved in meetings that might “distract” rather than help lead you towards your end goal.
- What goals did you set for 2016?
- What geographic areas are you hoping to impact?
- Where are you planning to market?
- What tools are you currently using to engage?
- What have you identified as things you “want” to do but maybe “can’t” handle under the current circumstances?
If someone or some tool comes across your desk by all means if they fit into your plan take the time, hit pause and learn. Learn about how to be better, do better and connect better.
However, be sure to ask the question…Will this help us meet our goals? If the answer is no, as nice as the person might be, don’t get distracted. Don’t log-in, log-on or involve yourself in being “sold” on something that doesn’t, can’t or won’t work for your business.
Marketing, social media, video, radio, TV, direct mail, ppc, seo, sem, the list goes on and on. But ultimately there is a guiding principal that we try to help our clients focus on. You only have so many hours and so many people that can effectively work on any project. Don’t worry about hitting pause, saying no or realizing that you don’t need to be involved with every new strategy. Tried and true marketing fundamentals have and will remain the keys to success.