Social media plays a crucial role in the promotion of a company or a brand. One of the most recent sites that have doubled users within the last three years is Instagram. Planning and executing a well thought out Instagram campaign not only creates a personal connection with your audience, but also is an easy way to show live updates of events happening in your company.
Reasons to create an Instagram campaign:
- Creates personal connections with audience
- Builds brand awareness
- Creates a fan base
- Engages others
- Networking with the use of hashtags and tagging.
Follow these steps to create a successful campaign!
- Enlarge your network—Follow people in the same field as yours, like their photos, comment on their newest revelations. By doing this, you’re creating a network and relationship with those companies. Building this relationship will not only aid their efforts, but will also expand your community of followers.
- Short and sweet—Keep posts and captions short and sweet. It is more likely that your followers will click a link to read more if your caption catches their attention.
- Create user-generated content—Images used from others of your products/ services builds up your credibility and is another way to promote word of mouth marketing.
- Spontaneity—Starting a new project? Highlighting a staff member for good work? Anniversary of the company? Snap a photo! Utilizing the spontaneous moments creates a stronger relationship with your audience by making them feel as if they are part of the whole process.