(Especially for B2B, Nonprofits, and Associations)
When it comes to professional networking and digital marketing, platforms are always evolving. Right now, we are loving LinkedIn for marketing, and it’s proving to be a game-changer for the clients we work with—especially B2B businesses, nonprofits, and associations. Here’s why:
We Love LinkedIn for Marketing Due to No Election Ads—A Much-Needed Mental Break
Unlike many other social platforms, LinkedIn enforces a strict ban on political advertising. That means no ads advocating for or against political candidates, parties, or ballot measures, and no exploiting sensitive political issues.
This policy helps create a more professional and focused environment—one that allows us to engage in business conversations without being bombarded by political content. While you might still see the occasional news story or personal commentary from users, the absence of paid political ads offers a much-needed mental break. In contrast, platforms like Facebook and Google allow political ads, though with transparency measures like disclaimers and public ad libraries.
New CTV Ad Formats—Broadening Brand Awareness Beyond LinkedIn
LinkedIn’s new Connected TV (CTV) ad format is a game-changer for advertisers. It allows you to reach users beyond LinkedIn itself while they’re streaming content on platforms like Roku, Disney+, Hulu, and ESPN. These video ads are 6-60 seconds long and play during movies or shows on large-screen streaming devices, offering a new way to connect with decision-makers and key audiences.
What makes LinkedIn’s CTV ads unique is the precision targeting using LinkedIn’s first-party data. Unlike traditional CTV ads that rely on third-party data and broader targeting, LinkedIn allows advertisers to tailor their messaging based on detailed professional and demographic insights such as job title, industry, and company size. This opens new possibilities for startups and businesses looking to increase brand awareness and generate leads.
A test performed by Carnegie Marketing concluded: “Lead form completion rates increased by 47% for users who were also exposed to LinkedIn CTV ads, compared to those who weren’t. A similar test with another client showed a 40% increase.” For businesses, especially in B2B and nonprofit sectors, this is a great tool to expand visibility and create cohesive cross-platform campaigns, while enhancing visibility where people are increasingly consuming content.
We Love LinkedIn for Marketing Because They Elevate Thought Leadership Through Newsletters
For executive directors and CEOs in nonprofits and associations, LinkedIn newsletters are gold. We’ve had the opportunity to hear many of our clients’ leaders share their passion for the causes they support, offering insightful commentary on community initiatives and advocacy efforts. These perspectives deserve a wider audience, and LinkedIn newsletters offer a powerful and effective way to share these thoughts with their networks and beyond.
In fact, we’ve found that thought leadership pieces frequently perform better on LinkedIn than on a company’s own blog. It’s where their followers are most engaged and ready to read.
SEO Boost—A Temporary Fix for Poor Website SEO
Speaking of LinkedIn newsletters, they have another advantage: LinkedIn content is indexed by search engines. That means if your website’s SEO isn’t quite where it should be yet, you can use LinkedIn newsletters to boost visibility. Optimize your LinkedIn articles just like you would for your website, and you’ll find that you can still appear in search results. It’s not a permanent fix for poor SEO, but it’s a highly useful workaround in the meantime.
LinkedIn continues to innovate, offering new ways for professionals and businesses to grow—especially in niche sectors like B2B and nonprofits. Whether it’s through cleaner, ad-free feeds or powerful new ad formats, the platform offers some standout tools for marketing and outreach. If you’re not already using these features to their full potential, now’s the time to dig in and explore what LinkedIn can do for your organization.
Contact us and let us know how we can help you.
