Crafting a successful social media strategy means understanding what works best for each platform. Whether you’re targeting professionals on LinkedIn, engaging with creatives on Instagram or Facebook, or riding trends on TikTok, tailoring your content to fit audience behavior…
(Especially for B2B, Nonprofits, and Associations) When it comes to professional networking and digital marketing, platforms are always evolving. Right now, we are loving LinkedIn for marketing, and it’s proving to be a game-changer for the clients we work…
Social media isn’t just a platform for sharing funny cat videos anymore (though those are still great). It’s a goldmine of customer insights waiting to be uncovered through social listening. But what exactly is social listening, and how can you use it…
Pelotonia was started in 2008 for the purpose of raising money for innovative cancer research. Since they started, Pelotonia has raised over 264 million dollars. Riders come together to bike 20-190 miles in a show of their support. This…
The Importance of Content Writing When scrolling endlessly through social media, what catches your eye? A truly captivating post, a blog article that solves a problem you’re having, or one that makes you want to keep reading are all…
Authenticity Matters in Building Genuine Connections In today’s digital world, building genuine connections is of the utmost importance. Consumers are seeking more than just products—they’re seeking genuine connections with brands. Authenticity—genuine and transparent communication and a sense of purpose…
Imagine this: you’ve crafted the perfect marketing message, either as an email, a campaign, or another type of message. It’s witty, informative, and targets your intended audience perfectly. You hit publish, ready to see the intended response, But then—crickets….
This is the year you are going to make some changes! And it starts this spring when you attend Burgie MediaFusion’s Marketing Mondays workshops. No matter what your job title is—marketer, small business owner, content creator, the list goes…
If you are currently boosting posts from your apps on your iPhone or iPad, you might want to stop and use an alternative method of boosting, such as from your laptop, desktop, or browser on your phone, by logging…
Let’s face it, marketing can be a rollercoaster. One minute you’re crafting genius copy that sparks engagement, the next you’re wrestling with analytics charts that leave you cross-eyed. But what if we told you 2024 could be different? A…